Working closely with the R&D team of a major technology client, Ark developed a method for evaluating the performance of real estate products based on customized requirements.
Sector
Technology
Location
Global
Central Challenge:
Structuring an evaluation framework for a diverse stakeholder group, to inform global rollout of innovative spatial environments.
Our Approach:
Ark designed a scorecard around critical performance metrics to identify the alternatives with the most potential and prime further product develop by external suppliers.
Understanding the Audience (from a DRS perspective)
3 key stakeholder groups were identified with regards to Nooks in the workplace:
When evaluating products, people buy BENEFITS.
Market Opportunities
What’s missing?
Tactics:
We performed a gap analysis on existing product features, framed a Basis of Design for each of the chosen system profiles, and curated a matrix of performance for apples-to-apples comparison.
Open Lid Design Gap Analysis
Pre-Qualifications Basis of Design (BOD) by Profile